Guide To Programmatic SEO

programmatic seo for startups

What is programmatic SEO?

At its core, programmatic SEO avails businesses the opportunity to capitalise on long-tail keywords. These are particularly explicit phrases employed by customers when they are on the brink of making a purchase or during voice search. Long-tail keywords, being less competitive and more likely to attract valuable, organic traffic to your website, are of greater advantage compared to conventional, individual keywords.

The central purpose of programmatic SEO is to amplify your website’s visibility on search engine result pages (SERPs), thereby augmenting the influx of organic visitors to your site. This enhanced visibility, resulting from programmatic SEO, propels user engagement, conversions, and ultimately, sales.

Additionally, this SEO methodology offers your SaaS products the ability to target specific sectors or locales, delivering targeted content that aligns with the distinctive preferences and requirements of these demographics. Programmatic SEO indeed offers a splendid platform for delivering hyper-relevant content to your potential customers, precisely at the moment they require it.

However, it is important to note that while the potential growth opportunities occasioned by programmatic SEO are significant, this approach does carry inherent risks. These can be mitigated and the immense power of programmatic SEO harnessed to boost your SaaS product’s online visibility and market penetration with careful planning, a profound grasp of SEO principles and a commitment to creating premium, user-focused content.

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How can programmatic SEO benefit B2B startups?

Programmatic SEO is emerging as an indispensable tool for B2B startups, particularly those eager to market their Software-as-a-Service (SaaS) products effectively. It delivers a multitude of benefits that contribute not only to the boosting of your online visibility but also to the overall growth and development of your business. Let’s take a closer look at how programmatic SEO can benefit B2B startups: 

Enhance Organic Traffic 

Arguably, the fundamental advantage of programmatic SEO is driving increased amounts of organic traffic to your website. Venturing into the digital realm can be challenging due to the sheer amount of competition, but programmatic SEO lends you a strategic edge. By optimising your content around long-tail and industry-specific keywords, your site becomes significantly more likely to gain visibility in search results and attract potential customers. 

Increased ROI 

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Improved User Experience 

Programmatic SEO isn’t merely about ticking the right keyword boxes; it’s also about producing relevant and engaging content. When you focus on creating content that responds to your users’ needs and queries, this not only improves your site’s ranking but also enhances user experience. A satisfied user is more likely to convert into a customer, demonstrating why a considered programmatic SEO strategy can be vital for your business growth. 


With a focus on automation, programmatic SEO is the tool you’ve been looking for if scalable marketing is your goal. Your strategies are no longer confined by manual intervention and can be scaled up or down based on your objectives and changing market trends. 

Fostering SaaS Product Awareness 

Focusing on long-tail keywords allows SaaS startups to target particular niches related to their product offering. Not only does this draw in potential clients searching for your specific services, but it also boosts awareness about your product in sectors you’d like to penetrate. 

In conclusion, the benefits are clear: Programmatic SEO empowers B2B startups to strategically enhance their online presence, maximise ROI and improve user experience while scaling marketing efforts and promoting their SaaS products.

What are some popular platforms for programmatic SEO?

Programmatic SEO is a dynamic discipline, continuously evolving with the rapid advancements in technology. Consequently, various platforms have been developed to help facilitate and streamline SEO processes. These platforms contain a myriad of functionalities, allowing businesses to optimize their website for search engines more efficiently and effectively. They play a key role in facilitating programmatic SEO strategies by providing tools for content management, data scraping, data housing, automating tasks and more. 


One of the widely used platforms for programmatic SEO is WebFlow. It is a visual CMS (Content Management System) ideal not only for creating responsive and interactive websites but also for controlling and updating content in real time.

With WebFlow, you can easily customize metadata, generate sitemaps, and handle redirections – all important aspects of SEO. Moreover, WebFlow’s versatile API allows for smooth integration with various SEO tools. It offers a seamless experience for users, making it an indispensable tool in your programmatic SEO endeavour. 


Clay is a powerful suite that specializes in data scraping and enrichment. It allows you to collect, organize and analyze online data from multiple sources simultaneously. Claygent is in beta, but I’ve been using it to ask critical questions of products and the market (on scale).


AirTable is a robust platform for data housing and collaboration. It fuses the functionality of spreadsheets and databases, providing a flexible system to manage and track your content. AirTable can store data about various SEO factors such as keywords, meta tags, and URLs.

It becomes especially powerful when implemented alongside automated workflows and integrated with other SEO platforms like WebFlow via automation tools like Zapier. 


For connecting different platforms like AirTable and WebFlow, businesses often turn to Zapier. It is a web automation application that links various apps together, streamlining workflows and eliminating repetitive tasks. With Zapier, you can automate tasks such as updating HTML sitemaps in WebFlow whenever a new record is added in AirTable. In essence, Zapier not only powers interoperability among your programmatic SEO tools, but also optimises your workflows to boost your productivity. 

In conclusion, these platforms form the fundamental backbone for a successful programmatic SEO strategy. Each one of them plays a vital role in crafting a search engine-friendly site, proving indispensable in navigating the complexities of programmatic SEO.

What tactics can be used for programmatic SEO content strategies?

Forging a successful path in programmatic SEO requires strategic planning as well as the tactical implementation of a variety of measures and steps. B2B startups must judiciously employ an array of tools and methods to improve the SEO score for marketing their SaaS product. What follows, are the tactics that you, as a B2B SaaS startup, can employ in order to streamline your programmatic SEO strategies. 

Employment of Long-tail keywords 

One of the key strategies in programmatic SEO pertains to the use of long-tail keywords. These are highly specific search phrases with lower competition levels which imply higher levels of user intent. For instance, rather than using the keyword “billing software”, you can opt for “billing software for small business owners”. By focusing on long-tail phrases, you increase your chances of ranking higher in search results, thereby enhancing your organic traffic. 

Automation of Content Creation 

The extensive use of automation is among the most significant features of programmatic SEO. Automated content creation tools, like WordPress’s WP All-import plugin or AI content creation tools, can optimise the use of long-tail keywords and generate impactful content at scale. This not only enables you to deliver a large volume of quality content tailored to specific keywords, but also saves time and resources, enhancing efficiency and ROI. 

Effective Interlinking 

Creating a spider web of interlinked content throughout your website can drastically improve the SEO score. This technique not only makes it easier for search engines to index your content, but also elongates the duration of user engagement on your website. This is achieved by providing relevant internal links that guide users to related content within your site, thereby keeping them engaged for longer.  Looking for this on autopilot? Check out LinkWhisper

10 tools for Programmatic SEO

1. Longshot

  • Purpose: Automated Content Generation
  • Description: Longshot aids in the automated creation of SEO-optimized content, streamlining the process of generating vast amounts of webpages and articles.

2. SEMrush

  • Purpose: Keyword Research and SEO Analysis
  • Description: SEMrush is a multifunctional tool that encompasses features like keyword research, competitive analysis, and SEO auditing, which are pivotal for devising effective programmatic SEO strategies.

3. Ahrefs

  • Purpose: Backlink Analysis and SEO Audit
  • Description: Ahrefs excels in backlink analysis, facilitating the building of a robust link profile, and also provides a comprehensive suite of SEO auditing tools.

4. WP All Import

  • Purpose: Data Import and Management
  • Description: WP All Import simplifies the process of importing and managing data, ensuring that content and webpages are organized and updated efficiently.

5. Google Sheets

  • Purpose: Data Organization and Analysis
  • Description: Google Sheets is indispensable for the organization, analysis, and collaborative handling of SEO data, complemented by a variety of enhancing add-ons.

6. WhaleSync

  • Purpose: Data Synchronization
  • Description: WhaleSync automates the synchronization of data across various platforms, ensuring consistency and accuracy in the information used in SEO strategies.

7. Google Search Console

  • Purpose: Search Performance and Issue Identification
  • Description: Google Search Console is fundamental for monitoring a website’s performance in Google Search, identifying potential issues, and gaining insights into user interactions.

8. Make

  • Purpose: Task Automation
  • Description: Make facilitates the automation of workflows by connecting a multitude of tools and platforms, streamlining the operational aspects of a programmatic SEO strategy.

9. Google Analytics

  • Purpose: Website Traffic and User Behavior Analysis
  • Description: Google Analytics provides in-depth insights into website traffic and user behavior, essential for making informed SEO strategy adjustments.

10. AutoBlogging.AI

See our review here for more detail

Using tools like WordPress (WP all import) and AI content creation tools in programmatic SEO involves a step-by-step process.

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 Firstly, you need to install and set up the WordPress platform on your website. Once WordPress is up and running, you can install the WP all import plugin, which allows you to import large amounts of data into your WordPress site. This tool is particularly useful for importing SEO-related content, such as meta tags, keywords, and descriptions.

Next, you can leverage AI content creation tools to generate high-quality and relevant content for your programmatic SEO strategy. These tools use artificial intelligence algorithms to create content that is optimized for search engines and tailored to your target audience. You can input specific keywords or topics into the AI tool, and it will generate unique and engaging content based on those inputs.

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After generating the content, you can use the WP all import plugin to import the AI-generated content into your WordPress site. This allows you to automate the process of publishing SEO-optimized content on your website. The plugin provides options to map the imported content to specific WordPress fields, ensuring that the content is displayed correctly on your site.

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Once the content is imported, you can further optimize it by adding relevant meta tags, internal links, and other SEO elements

WordPress provides various plugins (we like RankMath and LinkWhisper ) and features that can help you optimize your content for search engines.

Are there any case studies or success stories of B2B startups using programmatic SEO?

Indeed, there are numerous success stories of B2B startups that have deployed programmatic SEO to achieve remarkable results. Here, we’ll explore a handful of case studies that highlight the power of programmatic SEO. 


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A highly renowned platform in the SaaS space, Zapier has effectively used programmatic SEO to grow its user base and product awareness. By creating custom landing pages for various integrations, Zapier has been able to rank for a massive array of specific search terms. For every software integration it supports, Zapier creates a new page, systematically catering to a variety of specific search queries. This strategy has led to a significant increase in organic traffic, proving the efficacy of programmatic SEO. 


Project management software startup Wrike has demonstrated a compelling command of programmatic SEO. Wrike produces custom SEO-optimised templates catering to niche requirements and queries. This strategic use of content automation and SEO handling has led to a considerable upswing in organic traffic and user engagement. 

Better Team 

Another notable example comes from the recruitment software sector. Better Team uses programmatic SEO to create uniquely optimised job description pages, tailored to match a host of specific job search terms. This automated methodology has proven highly successful, driving significant increases in organic search visibility and user conversions. 

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