Wondering if Lavender is worth it? Small team trying to get $ for tech stack additions? Let’s find out.
What is Lavender?
Lavender is the future of email marketing. It’s all about AI-driven insights. This software analyses your email data, giving you the tools to elevate your email marketing strategies. The standout feature is its ability to create personalised follow-up emails with ease. (Instead of pinging your sales manager for feedback on emails to Cpt Important- use Lavender).
Mobile-First Optimisation
We’re all phone addicted. Lavender gets this. The platform is designed with a mobile-first approach, ensuring that your email marketing campaigns look impeccable on phones and tablets.
Dedicated Team and Rich Content
The team is committed to excellence. They regularly churn out online content, guides, and playbooks. These resources are invaluable for anyone looking to refine their email marketing skills and strategies.
Getting Started with Lavender
Using Lavender is a breeze. Here’s a quick rundown:
- Connect Your Email-Simply link your email account. Lavender then delves into your emails, identifying trends and patterns.
- Machine Learning Insights- Lavender goes beyond mere data. It understands the context, mood, and objectives of each email, offering spot-on follow-up suggestions.
Check out their personalisation framework (perf for when you have no idea what to say….)
Crafting Perfect Follow-Ups
To master the art of follow-ups in email marketing, here’s a concise guide:
- Review Your Previous Email- Reflect on your last message’s purpose. Ensure your follow-up aligns with it.
- Personalisation is Queen- Lavender provides data-driven insights. Use them to tailor your email, making it resonate with your recipient.
- Attention-Grabbing Subject Line- First impressions matter.
Lavender offers stellar subject line suggestions. Use them as a foundation to captivate your audience. - Maintain a Conversational Tone-Your follow-up should feel like a friendly chat. Lavender ensures your tone is consistent and engaging.
- Don’t feel the need to end with a CTA- this is a point of contention but in email marketing and outbound world, I’m of the belief that soft CTAs > everything.
Want a Lavender trial?
Still on the fence? Lavender has previously offered up to a generous 60-day trial. It’s a risk-free opportunity to explore the platform and witness its impact on your email marketing campaigns.
Lavender has significantly enhanced the way I approach outbound.
RATED 4.9/5 ON G2 AND GOOGLE
NO CREDIT CARD REQUIRED
PRO PRICING STARTS AT $29
Use referral code: QOCCCG if you do 😉